Bounce rate: why is it rising?

The bounce rate is an important parameter of the website performance. It shows how interesting and useful the resource is for users. Accordingly, the lower the bounce rate, the higher the position of the platform in the search results. What can influence its increase?

Let's start with the slow loading of the site's pages, especially when it comes to the mobile version. Sluggishly loading pictures or texts completely discourage the desire to use the resource and motivate you to switch to a more nimble one.

A frequent “sin” of sites is complex, confusing or completely absent navigation. It should be understandable on an intuitive level, and not serve as a symbol of the creativity and ingenuity of a web designer.

The complete absence of a call to action becomes the reason that the user does not even think about visiting another page of the site. He presses the “return” arrow in the browser line and goes where he is expected and directed.

Pop-ups are a wonderful way to promote your site as long as it doesn't annoy your visitors. Experiment with temporarily removing pop-ups from a resource and track the bounce rate. It is possible that such an "accessory" does not contain useful information or blocks some of the information.

Bounce rate: what does it depend on?