Useful advice for women about beauty, weight loss and fashion from LadyToday.ru

Type of work: Portal redesign

How to lose weight without dieting, a healthy lifestyle - these are just a few of the questions you can find answers to on the LadyToday portal. We tried to capture the general theme and create an attractive style and a convenient interface on the existing template.

LadyToday.ru is a women's online magazine about the secrets of beauty and style, a healthy lifestyle, losing weight without strict diets and the psychology of relationships. Its readers come for advice they can use in everyday life - how to take care of their appearance, how to put together a stylish outfit, how to feel better and more confident - and they return regularly if the magazine is pleasant to read and easy to navigate.

The project was a redesign of the portal. We worked on the existing template rather than building a new site from scratch, and our task was to capture the general theme of the magazine and create an attractive style and a convenient interface within that framework. A redesign on an existing template is a careful job: the structure and functionality that the editors and readers rely on stay in place, while the visual layer changes enough for the magazine to look fresh, feminine and appealing. The aim was to make the many articles on fashion, beauty, health and relationships easy to discover, so that a reader who came for one piece of advice finds the next interesting topic without effort.

The search phrases the portal works with - fashion, women's magazine, beauty, losing weight without dieting, how to be beautiful, how to be happy, women's beauty, fashion and style - show how broad its audience's interests are. An attractive style and a convenient interface help the magazine hold this wide range of topics together and keep readers coming back.