Buyout and sale of cars at the autopapa.by car house

Type of work: Design, layout, CMS integration

Development of a stylish website design for a car house engaged in the sale and buyout of vehicles of various modifications and brands.

autopapa.by is a Minsk car house that buys and sells vehicles of many brands and modifications, from passenger cars to trucks. Its business has two sides that meet on one website. On the one hand there are people who want to sell a car quickly and for a fair price, without the time and risk of a private sale; on the other there are buyers looking for a vehicle that has already been checked by a dealer. Both groups arrive with a practical question, and the site had to answer it immediately: how much will I get for my car, and what is available to buy right now.

The brief asked for a stylish design. In a market where many car dealers have similar, cluttered websites, a distinctive and well-made design is itself an argument - it suggests that the company is established and careful in its work. At the same time style was not allowed to get in the way of the two main tasks. The idea was to give the buyout service and the car catalog separate, clearly marked paths from the very first screen, and to keep the request for an evaluation short, because a person who has decided to sell a car usually wants an answer the same day.

We developed the design, made the layout and integrated the site into a CMS, which lets the car house publish cars and update offers on its own. The search phrases the site was built for - car house in Minsk, car sale, car buyout, sell a car, trucks, passenger cars, vehicle buyout - mirror the two sides of the business and the wide range of vehicles it works with.