Online bookstore - all the best online

Type of work: design for an online bookstore

A fairly simple task for our team of specialists. We made simple but convenient functionality and placed a girl reading a book in the site header.

This is an online bookstore that sells books, magazines, calendars and other printed products. For our team it was a fairly simple task, and we deliberately kept the result simple: an online shop where the functionality is clear and convenient and where nothing stands between the reader and the book. The one strong visual accent is in the header of the site - a girl reading a book. It sets the mood of the whole store in a single image and reminds the visitor why they came: not to browse a catalog, but to find something to read.

Bookstores have a special challenge: the range is enormous, and buyers come with very different intentions. Some know the exact title and author and want to find it in seconds; others just want something new to read and need help choosing; others again are looking for a magazine or a calendar as a gift. Clear navigation was therefore the core of the design, so that categories of printed products are easy to tell apart, and the path from the home page to the book card and the order is short.

The search phrases the store was designed for - books, buy a book, books online, buy a magazine, where to buy books, bookstore, online bookstore - include both direct purchase requests and the question "where to buy", which people ask when they are not yet loyal to any shop. A simple and convenient design is a good answer to that question: a reader who found the right book easily once is likely to come back for the next one.