Website for the tourism centre "Wonders of the World" - the best guide to travel and leisure!

Type of work: Design development, layout, CMS integration

Development and creation of a website for the tourism centre "Wonders of the World" - the best guide for beginner and experienced travellers.

The tourism centre "Wonders of the World" wanted more than a list of tours: the site was planned as a guide for travellers, both for people who are going abroad for the first time and for those who already have dozens of trips behind them. That is a different goal from a typical travel agency website, which mostly shows prices and departure dates. A guide has to be useful even to a visitor who is not going to buy anything today, because that is how a travel company earns the trust that later turns into a booking.

Our work covered the design, the layout and the integration into the CMS. The design had to combine two kinds of content on one site: inspiring material about destinations and practical information - where to go in summer, what to see, how to plan the trip - together with the commercial part, the offers of the tourism centre and the way to contact it. Large images of places do much of the work in travel, so the layout gives them room, while the texts are kept in a readable column so that a guide article can actually be read to the end.

The search phrases the site was written for - tourism, travel, travel and leisure, where to holiday in summer, a guide for travellers - show the intention clearly: to meet people at the stage when they are only dreaming about a trip, and to be the company they remember when the time comes to book it. The CMS allows the centre to add new destinations and publish seasonal offers on its own.