Everyday goods for babies in the farlin.by online shop

Type of work: Building the site engine

Building the engine of the farlin.by website  - an online shop selling useful everyday goods for mothers and babies.

farlin.by is an online shop of everyday goods for mothers and babies: nappies, wet wipes, powders, toys and the many small things that a family with a young child buys again and again. The customers are parents who are short of time and sleep, and many of them shop from a phone in the evening or during a night feed. For this audience a children's shop has to be fast, predictable and trustworthy: finding the usual brand of nappies and repeating an order should take seconds, not a long search through the catalog.

Our part of this project was the engine of the site - the software base on which the shop runs. An online store of children's goods has a demanding catalog: the same product often comes in many sizes and pack volumes, nappies are chosen by the weight of the child, and prices and stock change constantly. The engine had to store such products with their variants, show what is available, take orders and let the shop's staff update the range and prices without a developer.

The search phrases the shop was built for - goods for children, goods for babies, nappies, wipes, powders, toys, everyday goods - describe regular, repeated purchases rather than one-off gifts. That is why reliability of the engine matters more here than decorative effects: a parent who once had a smooth order is likely to come back every few weeks for the same things, and a shop that works without failures earns exactly this kind of loyalty.