Precious items and jewellery online

Type of work: design and layout of an online jewellery shop

We developed an online jewellery shop with chic and sparkle. In the site header we placed a beautiful ring with precious metals.

go4buys is an online jewellery shop that sells earrings, rings, bracelets, wedding rings and other precious items. Jewellery is a purchase driven by emotion and by trust in equal measure. People buy it for themselves as a small celebration, for a loved one as a meaningful gift, or for a wedding, one of the most important occasions in life. In each case they want to feel that the piece is special, and at the same time they need to be sure that the shop is reliable, because the items are valuable and the buyer cannot hold them before paying.

We designed the shop and built it, and we wanted it to have chic and sparkle. In the site header we placed a beautiful ring with precious metals, so that the first thing a visitor sees is the beauty of a real piece of jewellery, shown large and in detail. The rest of the design follows the same idea: generous space around the products, an elegant presentation and a calm background that lets the shine of the metal and stones stand out. Behind this elegant surface, the catalog was meant to be easy to use - earrings, rings, bracelets and wedding rings in their own sections, so that a buyer with a specific occasion in mind finds the right category immediately.

The search phrases the shop was built for - jewellery, online shop with jewellery, earrings, buy earrings, ring, buy a ring, wedding rings, bracelets, precious items - mix the general wish to look at beautiful things with concrete purchase intentions, and the design was made to serve both.