Guess.by - the best clothing from a world manufacturer

Type of work: Website design

Stylish clothing - a stylish website! Our task was to create a design combining style, glamour, modernism and grunge; to highlight and play up the main line - denim clothing. The dark background (the client's requirement), conciseness and splashes of bright red alongside the roughness of the background create the required mix of styles.

Guess.by is an online shop of clothing from the world-famous Guess brand, best known for its denim. Fans of a famous brand come to its shop with a clear idea of its style and expect the website to match it: a site that looked ordinary or old-fashioned would undermine the very image that makes people want the clothes. Our motto for the project was simple - stylish clothing deserves a stylish website.

The task was to create a design that combines style, glamour, modernism and grunge, and to highlight and play up the brand's main line - denim clothing. These are not obvious companions: glamour is polished and shiny, grunge is rough and rebellious, and modernism prefers clean lines. We brought them together through a few deliberate choices. The dark background was the client's requirement, and we gave it a rough, textured feel that recalls worn denim and the grunge aesthetic. Against it we placed concise, modern layout and typography and splashes of bright red - the accent colour that adds glamour and energy and draws the eye to the most important elements. Together, the roughness of the background, the conciseness of the layout and the red accents create the mix of styles the brief asked for, and the denim collection naturally stands at the centre of this composition.

The search phrases the shop was built for - clothing, buy clothing, fashionable clothing, stylish clothing, Guess online clothing shop, clothing at good prices - show an audience that wants both the brand's style and a convenient place to buy it.