KAYOmoto.by - official KAYO dealer in Belarus

Website: https://kayomoto.by

Type of work: Design development, layout, CMS integration

Website development, creation of a unique design, integration into the CMS of the official KAYO dealer's site selling motorcycles, pit bikes and ATVs in Belarus.

KAYO is a brand that riders often know by its pit bikes, so the site speaks first to that audience: the home page names the three directions of the range - pit bikes, enduro motorcycles and ATVs - and immediately adds the arguments that matter to buyers of this kind of vehicle: an official warranty, a store and a service centre in Minsk, delivery anywhere in Belarus and the option to pay in instalments.

Instead of a long list, the home page offers a short picker, "We will pick a vehicle for you": in three steps it asks what kind of riding the buyer has in mind - enduro and off-road, motocross, pit bike and mini, or ATV - and narrows the range accordingly. Next to it, the bestsellers and new arrivals show real models with prices in roubles and a clear status - in stock, at the warehouse or to order - so the buyer knows at once whether the bike can be picked up this week. The arguments are spelled out without small print: free delivery in Minsk and shipping to every region, instalments and credit from 3 to 24 months with no down payment, and an official warranty backed by the dealer's own service centre.

Because the site belongs to an official dealer, the Cyrillic spelling of the brand name, "Кайо", is used alongside the Latin one in titles and texts - this is how many people type it into a search engine, and it helps the dealer's pages appear in those results.