Entrance and interior doors, door hardware at KupiDveri.by

Type of work: Design, layout, programming, CMS, SEO

Metal entrance doors and interior doors. Complete creation of the website. When creating the design, above all we did not want to make the site bulky. We wanted the site to be bright and not to feel cluttered or closed in. At the same time it was necessary to provide convenient navigation and search for the required information.

KupiDveri.by sells metal entrance doors, interior doors and quality door hardware. Doors are a purchase that combines practical and aesthetic concerns. An entrance door is chosen above all for security and insulation, an interior door for how it fits the style of the home, and in both cases the buyer also needs the right hardware - locks, handles and hinges. Most buyers are in the middle of moving or renovating, juggling many decisions at once, and they appreciate a shop where they can find what they need without effort.

For this project we did the complete creation of the website: design, layout, programming, integration into a CMS and search engine optimisation. When creating the design, our first principle was not to make the site bulky. Door catalogs often turn into heavy pages full of large images and dense blocks, and we wanted the opposite - a bright site that does not feel cluttered or closed in, with plenty of air around the products. At the same time a light design could not come at the cost of usability, so we paid special attention to convenient navigation and search: entrance doors, interior doors and hardware are clearly separated, and the visitor can quickly narrow the choice to what suits them.

Because SEO was part of the job from the start, the structure of the site was built around the search phrases buyers use - doors, entrance doors, interior doors, door hardware, buy doors, doors at good prices, door shop, hardware for doors - so that each of these queries leads to a relevant, well-organised page.