Lamur - pleasant wedding preparations and getting ready for the celebration
Type of work: Design of a wedding themed website
A light, white and pleasant website dedicated to weddings. Since the symbol of this celebration is the colour white, the site was made in the same tones.
Lamur is a website dedicated to weddings: to the bride and groom, to the stages of the celebration and to proper preparation for the big day. Couples who are planning a wedding face a long list of decisions - the date, the venue, the dress, the guests, the order of the day - and most of them are making these decisions for the first time. A site that explains how to organise a wedding step by step becomes a companion through months of preparation, and it needs a mood that matches the occasion.
We designed a light, white and pleasant website. Since the symbol of the wedding celebration is the colour white, the site was made in the same tones: white space, soft accents and a gentle atmosphere that recalls a wedding dress, flowers and festive table linen. This choice is not only aesthetic. A light design makes long texts about preparation easy to read, keeps attention on the content and creates the calm, joyful mood that couples want to feel while planning, instead of the stress that the long to-do list can cause.
The search phrases the site was built for - wedding, preparing for a wedding, wedding preparations, website about weddings, wedding celebration, how to organise a wedding, stages of a wedding celebration - describe exactly this audience: people at the beginning of an important journey who are looking for guidance. A design that feels like the celebration itself invites them to return as their preparations move forward.