Minitraktor.by - sale of mini tractors and two-wheel tractors across Belarus
Type of work: Design development, layout, CMS integration
Website development, creation of a unique design, integration into the CMS of a site selling mini tractors and other machinery.
Minitraktor.by sells mini tractors and two-wheel tractors across Belarus. The buyers are owners of private plots, farms and small businesses who need a machine for ploughing, cultivating, mowing, transporting loads or clearing snow, and for most of them it is one of the largest purchases for the household. People in this position compare models carefully, read specifications and often call the store several times before deciding, so the site was designed to answer as many of these questions as possible on its own.
The catalog divides the machinery into mini tractors and two-wheel tractors, because these are two different budgets and two different scales of work. Buyers of such machines usually compare engine power and type, drive (2WD or 4WD for tractors), transmission, working width and weight, and they think about attachments at the same time, since a tractor is almost always bought together with a plough, a cultivator, a mower or a trailer. The design had to make room for this level of detail without making the pages hard to read.
Because the store sells across the whole country, delivery is part of the promise from the very first line. Our work covered the design, the layout and the integration into the CMS, so that the store can update prices and stock before each season on its own.
Prices and stock change with the season, and the store keeps them current itself.