Sale and installation of air conditioning and ventilation systems

Type of work: Design development, layout, CMS integration

Creation of a unique design for the website of a company selling air conditioners, split systems and other climate equipment.

"Climate World" is a company that sells and installs air conditioning and ventilation systems. Its range covers household air conditioners of every common type - split systems, window units and portable air conditioners - as well as ventilation systems, which are a separate and more technical subject. A buyer of a portable air conditioner for a rented flat and a buyer planning ventilation for a whole house need very different information, and the site had to serve both without confusing either of them.

We created a unique design for the website and handled the layout and the integration into the CMS. The main structure divides the range by type of equipment, because the type is the first decision a buyer makes: a split system needs installation and a place for the outdoor unit, a window air conditioner needs a suitable window, and a portable unit needs nothing but a socket and an outlet for the hose. Once the type is chosen, the buyer compares models by power, room size and price. The installation service sits next to the products, since for split systems and ventilation it is part of the purchase rather than an option.

The search phrases the site was built around - household air conditioners, split systems, window air conditioners, portable air conditioners, ventilation systems - reflect this division by type. Each of them leads to its own section, so a visitor who searched for a specific kind of equipment lands on the right page immediately. The CMS lets the company keep prices and models up to date before the summer season.