Minimoto.by - sale of motorcycle equipment in Minsk by Molot Motors Group

Type of work: Design development, layout, CMS integration

Website development, creation of a unique design, integration into the CMS of a site selling ATVs, motorcycles, buggies and other motorcycle equipment in Minsk

Molot Motors Group is a Minsk company that sells motorcycle equipment of several kinds at once: ATVs, motorcycles, buggies and other vehicles for leisure and work. The site we built for it, Minimoto.by, was the company's official web presence, so it had two jobs - to work as an online store and to represent the group itself as a reliable dealer that a buyer can visit in person in Minsk.

A buggy, a quad and a road motorcycle are bought by different people for different reasons. Someone choosing a buggy is usually thinking about weekend rides with a passenger, an ATV buyer often needs a machine for a country house, hunting or fishing, and a motorcycle buyer compares engine size, riding position and price. The structure of the catalog follows these categories rather than one long list, so each visitor can go straight to the type of vehicle they came for and compare models within it.

The search phrases the site was written for show what local buyers type into a search engine: motorcycle equipment in Minsk, sale of ATVs, sale of motorcycles, an online motorcycle shop. Category pages and texts were planned around these queries, and the company name was kept in titles so that people who already knew Molot Motors Group could find the official site rather than a reseller.

Our work covered the design, the layout and the integration into the CMS, which allows the company to add new models and change prices without a developer.