MotoDrive.BY - ATVs, motorcycles and electric transport in Minsk

Website: https://motodrive.by

Type of work: Storefront design, catalogue setup

Design of the storefront and setup of the catalogue for MotoDrive.BY, an online store of motorcycle equipment run by Energy Retail in Minsk.

The catalogue is split into more than twenty groups - motorcycles, scooters and mopeds, ATVs and electric ATVs, pit bikes and mini bikes, electric bikes and electric scooters, snow tow vehicles, mini tractors and two-wheel tractors, garden machinery, riding gear, oils, accessories and spare parts by model.

MotoDrive.BY runs on the Deal.by marketplace platform, so the project was about making the most of a ready-made storefront rather than designing a site from scratch. On such a platform the layout is largely fixed, and what decides whether a store is convenient is the design of the storefront elements and, above all, how the catalogue is organised.

The range is unusually broad for one store - from motorcycles, buggies and snow tow vehicles to electric bikes, garden machinery and engine oil - so the groups were set up the way a buyer looks for things: by type of vehicle first, then gear, liquids and accessories, and separately spare parts sorted by model, which saves an owner from searching the whole catalogue for one part. The store's working hours, every day from 9:00 to 21:00, the phone number and the customer reviews are kept visible, because on a marketplace these are what convince a visitor to order from this particular seller.

The header of the storefront describes the shop in one line - a store selling ATVs, motorcycles and electric bikes - so that a visitor arriving from the marketplace understands its focus immediately.