Laptops, tablets and other equipment at attractive prices

Type of work: design and layout of an online laptop shop

We developed the design and the site in red tones. The result was a stylish online shop selling laptops.

This is an online shop of laptops, tablets and computer accessories. Electronics is one of the most competitive categories in online retail: the same models are sold by dozens of stores, and buyers compare prices and specifications across several tabs before deciding. A shop in this market cannot win only by price, so the impression it makes and the ease of choosing in it become important arguments.

We developed the design and built the site, and we made it in red tones. Most electronics stores use cold blue and grey palettes, so a confident red immediately sets this shop apart and makes it memorable. The result was a stylish shop - and style matters for this product, because a laptop or a tablet is not only a tool but also a personal item that people carry everywhere and choose partly by its look. At the same time a buyer of a laptop compares concrete parameters - processor, memory, screen size, weight and battery life - so the catalog had to make these specifications easy to scan and compare, with laptops, tablets and accessories in separate, clearly marked sections.

The search phrases the shop was built for - laptop, buy a laptop, online laptop shop, tablet, buy a tablet, computer equipment shop, laptop sale - reflect a buyer who is close to a decision. A stylish design that stands out from the grey mass of electronics stores, combined with a catalog that makes comparing models easy, gives such a buyer a reason to finish the purchase here.