Novatelecom, a mobile communication services provider in Belarus

Type of work: design development for the website of a Life dealer

The client asked us to create an online shop with the company's logo and its branding. We did all of that. At the top of the site we placed an attractive girl, an employee of this dealer.

Novatelecom is an official dealer of life:), one of the mobile operators in Belarus, and provides mobile communication services on its behalf. A dealer's website is in a special position: it sells the services and products of a large, well-known brand, so it has to look like part of that brand's family, while still being the dealer's own shop with its own offers and its own people. Visitors need to recognise the operator they trust and, at the same time, understand that they can get connected and buy here.

The client asked us to create an online shop with the company's logo and its branding, and we did all of that. The design follows the corporate style of the operator, so that a customer who knows life:) feels on familiar ground from the first second. At the top of the site we placed an attractive girl, an employee of this dealer. This detail gives the shop a human face: instead of an anonymous corporate banner, the visitor sees a real person from the team, which makes the dealer feel closer and more approachable than the operator's head office.

The search phrases the site was built for - mobile operator, mobile communication operator, mobile communication in Belarus, Novatelecom, life, mobile communication services - combine the name of the operator with the name of the dealer. Keeping both in the design and the content helps people who search for the operator find an official place to buy, and helps those who already know Novatelecom find its online shop.