Rings, barbells, earrings and other piercing jewellery

Type of work: design and layout of a website selling piercing jewellery

In red tones we created the design and the online shop itself selling piercing jewellery. At the top of the site we placed an attractive girl with a piercing.

This online shop sells piercing jewellery: rings, barbells, earrings, studs and other pieces for ear, nose, eyebrow and tongue piercings. Its audience is young and visually minded, and they choose jewellery the way they choose clothes - by style, colour and how it will look on them. For such buyers the look of the shop matters as much as the range: a store that feels dull or clinical is unlikely to convince them that its jewellery is stylish.

We created the design and built the online shop itself, and we chose red as the main colour. Red is bold and expressive, it suits the energy of piercing culture and makes the shop instantly recognisable. At the top of the site we placed an attractive girl with a piercing, so that a visitor sees the product in use from the very first moment - not as a small object on a white background, but as part of someone's style. Below this emotional first screen, the catalog had to be practical: piercing jewellery differs by the place of the piercing, the type of piece, the size and the material, and a buyer needs to filter by these parameters to find something that will actually fit.

The search phrases the shop was built for - piercing, piercing jewellery, buy earrings for piercing, ear piercing, nose piercing, eyebrow piercing, tongue piercing, rings, barbells - follow exactly this logic, by place and by type of jewellery, and the structure of the catalog was designed to match them.