1obrabotkametalla.ru - quality and professional metalworking in Minsk

Type of work: Design development, layout, CMS integration

Development and creation of a website for the "Polimekhanika" enterprise, which specialises in various metalworking services.

Polimekhanika is a Minsk enterprise that provides metalworking services: cutting and processing of metal, turning and milling, welding, drilling, part marking and the production of standard products. Its clients are mostly other businesses - manufacturers who need a batch of parts, repair shops that need a single component made to a drawing, construction and installation companies that need metal elements cut and welded. They come with a technical task and want to know quickly whether the enterprise can do it, how long it will take and how to send the drawing.

We developed the design, made the layout and integrated the site into a CMS. For an industrial company the main design challenge is to be clear rather than impressive. Each type of work has its own place in the structure, so that an engineer looking for milling or a buyer looking for metal cutting goes straight to the relevant service, sees what the enterprise can do and finds the way to place an order without reading about everything else. Photographs of equipment and finished parts say more to this audience than any slogan, because they show the real capabilities of the workshop.

The search phrases the site was planned around - metal processing, metalworking, milling, welding, metal drilling, metal cutting, part marking - are exactly the words a technical buyer types when looking for a contractor. Giving each of them a dedicated, clearly described service helps the enterprise be found by the right clients. The CMS lets Polimekhanika update its list of services and prices on its own.