Children's toys for all ages at PerfecToyStore.com

Type of work: Design, layout, CMS integration

Everyone remembers the excitement with which they walked into a toy shop as a child. Those were unforgettable moments. It felt as if you were entering a fairy tale - you wanted to touch everything. We tried to embody the vividness of a child's perception of the world in the design of this toy shop.

PerfecToyStore.com is an online shop of original, interesting and fun toys for children. A toy shop has an unusual double audience: the toys are for children, but the purchase is made by adults - parents, grandparents, aunts and uncles looking for a gift. The design therefore has to speak to the child's sense of wonder and, at the same time, make it easy for a busy adult to choose a suitable toy by age, gender or interest and order it quickly.

Our idea for the design came from that childhood memory of walking into a toy shop and feeling as if you were entering a fairy tale. We tried to embody the vividness of a child's perception of the world: bright colours, playful shapes and a cheerful atmosphere that makes the site feel like a magical place rather than a catalog. Behind this lively surface the structure stays practical for adults. The categories follow the questions gift-givers ask - toys for the little ones, toys for girls, toys for boys - so that someone who knows only the age and interests of the child can still find something suitable in a few clicks. We developed the design, made the layout and integrated the shop into a CMS, so that the owners can add new toys and seasonal collections themselves.

The search phrases the shop was built for - toys, toys online, online toy shop, buy a toy, toys for children, toys for little ones, toys for girls, toys for boys - reflect exactly this mix of a joyful product and a practical search.