Searching for and buying pharmaceutical products online

Type of work: Design, layout, CMS integration

Creation of an original and memorable design in bright and attractive tones for an online shop of pharmaceutical products. We tried to create a clickable design with convenient and fast access to the available information.

PharmLab is an online shop of pharmaceutical products, where customers can search for and buy the products they need online. Its visitors usually arrive with a specific item in mind and want to find it quickly, check the essential information and complete the purchase. At the same time a pharmaceutical store, like any shop related to health, has to make a trustworthy impression, because the customer is buying something that affects their well-being.

We developed the design, made the layout and integrated the site into a CMS. The client wanted an original and memorable design, and we made it in bright and attractive tones. This is a deliberate departure from the cold white-and-green look that many pharmacies share, and it makes PharmLab stand out and stick in the memory of a customer who compares several shops. We also aimed for a clickable design with convenient and fast access to the available information: buttons and links are clear and inviting, the categories of products are easy to reach, and every page leads naturally to the next useful step - from a category to a product, from a product to its description and from the description to the order.

The search phrases the shop works with - pharmaceuticals, pharmaceutical products, pharmaceutical products online, online pharmacy, buy products online - describe people who already intend to buy and are choosing where. A bright, memorable and convenient design gives them a reason to choose PharmLab and to come back to it next time.