A website for those who love to travel and broaden their horizons

Type of work: Building a website for travellers

We developed a simple and beautiful design for people who love to travel. Everything is simple, clear and understandable.

This website was made for people who love to travel and broaden their horizons. Its subject is everything that surrounds a trip rather than one particular destination: tickets, the road itself, the travel plan, the things worth packing and the many small pieces of advice that experienced travellers share with each other. Such information is scattered across forums, booking sites and personal blogs, and the idea of the project was to collect it in a simple and clear form in one place.

Our task was to create the site for travellers and design it, and the brief was short: simple and beautiful. For a practical guide simplicity is the main quality. A person preparing for a journey wants to find a concrete answer - how to get somewhere, how to travel cheaper, what not to forget - and a clean layout with clear sections and readable text helps them get it without distraction. The idea was to organise the material around the stages of a trip, from planning and buying tickets to the road and the stay, so that a reader can follow the site in the same order as their own preparations.

The search phrases the site was built for - travel, tickets, how to get there, cheap travel, things for travel, information for tourists, holidays, holiday planning - describe a reader who is already thinking about a trip and is looking for help to organise it. A site that answers these questions clearly becomes a place they return to before every new journey.