The psychology of happy family relationships at Problemnet.by

Type of work: Design for a website of Belarusian psychologists

Development of a beautiful and positive design for a website about psychology. The main theme of the design is wellbeing in the family. 

Problemnet.by is a website of Belarusian psychologists about psychology, interpersonal and family relationships, wellbeing in the family and answers to other topical questions. People turn to such a site in difficult moments: a conflict with a partner, misunderstandings with children, tension with parents, a feeling that something in the family has gone wrong. They come looking for understanding and practical advice, and the first impression of the site determines whether they will trust it enough to read on.

We developed a beautiful and positive design, and its main theme is wellbeing in the family. This was a deliberate choice. Many psychology websites focus on problems and look heavy or clinical; this one shows the goal instead - a calm, warm family life - and invites the reader to move towards it. A positive visual tone helps a visitor who arrives in a difficult state feel that the situation can be improved and that the people behind the site are on their side. At the same time the design leaves plenty of room for the texts, because the core of the site is its articles and answers, and they need to be comfortable to read even when they are long.

The search phrases the site was built for - psychology of relationships, family relationships, family psychology, wellbeing in the family, general psychology - show an audience that wants to understand and to change something. A design built around the image of a happy family speaks to that hope directly.