Cars in stock and to order at the Realauto.by dealership

Type of work: Design development for a car dealership website

We developed a pleasant design and convenient functionality for a car dealership website. The main task was to create an unobtrusive design and a convenient menu for finding the right car.

Realauto.by is the website of a car dealership in Minsk that sells cars in stock and to order, including used cars and cars in instalments. People who come to a dealership site usually already have a rough idea of what they want - a budget, a type of car, sometimes a specific make and model - and their main goal is to find out quickly whether this dealer has a suitable car and on what terms. A site that makes them dig through banners and long texts loses them to the next dealer in the search results.

We developed a pleasant design and convenient functionality for the dealership. The main task was to create an unobtrusive design and a convenient menu for finding the right car. Unobtrusive here means that the cars are the main content: the design stays in the background, does not compete with photos of vehicles and does not distract with unnecessary effects. The menu was meant to let a visitor narrow the choice step by step - cars in stock or to order, new or used, by make and price - so that the path from the home page to a suitable car is short and clear.

The search phrases the site was built for - car dealership, car house, buy a car, car in instalments, used car, car to order, car dealership in Minsk - describe people who are close to a purchase and are comparing offers. A calm design with a convenient search lets such visitors see the dealership's range quickly and contact it while their interest is at its highest.