RXCent - sale of medicines on the internet

Type of work: Creating the design for the RXCent online medicine shop

We created a unique design for a foreign website selling medicines online. 

RXCent is a foreign online shop that sells medicines and drugs. An online pharmacy is one of the most demanding types of e-commerce. Its customers often buy something they need regularly or urgently, they care about the exact name, dosage and form of a medicine, and above all they need to trust that the shop is genuine and that what arrives in the parcel is exactly what they ordered. A careless or cheap-looking design immediately raises doubts in this field, so the visual impression is part of the shop's credibility.

We created a unique design for the shop. The aim was a clean, professional look that conveys reliability: an orderly layout, calm colours associated with health and care, and clear typography that makes the names and dosages of medicines easy to read. The catalog of an online pharmacy is large and full of similar names, so the design had to make search and navigation the core of the site, with each product page presenting the essential information - the name, the active substance, the form, the dosage and the instructions for use - in a consistent and predictable way.

The search phrases the shop works with - medicines, drugs, buy medicines, buying medicines online, buy drugs online, instructions for medicines - show that visitors come both to buy and to read about how a medicine should be taken. A design that presents this information clearly and calmly serves both needs and helps the shop earn the trust that an online pharmacy cannot do without.