Buy car tyres and wheels at attractive prices

Type of work: Online shop selling tyres

Have you ever seen anything like this? No? That is because this site was developed by our specialists. A unique design and beautiful banners - everything so that every visitor becomes a customer.

This online shop sells tyres, wheels and car accessories, and our part of the project was its design and the advertising banners. Tyres are a seasonal and highly competitive product. Twice a year, before winter and before summer, thousands of drivers search for the same things at the same time - summer tyres, winter tyres, wheels of the right size - and compare prices across many shops. In such a market a store has only a few seconds to show that it has what the driver needs and that it is worth buying here rather than in the next tab.

That is why the banners were not decoration but a working tool. Each one had to carry a clear message - a season, an offer, a type of product - that a visitor understands at a glance, and to lead directly to the relevant part of the catalog. The design of the shop itself was made unique so that it would not look like the dozens of template tyre stores, while the catalog follows the way drivers actually choose tyres: by season, by size and by brand, with wheels and accessories as separate sections.

The search phrases the shop works with - tyre sale, wheel sale, buy tyres, summer tyres, winter tyres, online tyre and wheel shop - show that the buyers arrive with a clear intention to purchase. The goal of the design and the banners was simple and stated in our brief: every visitor should become a customer. A clear seasonal message and a catalog that matches the buyer's way of thinking are the best tools for that.