Tirexline.by - international road freight transport

Type of work: Redesign

Creation of a new unique design for the website of a company engaged in international freight transport.

Tirexline is a transport company that specialises in international road freight. Its clients are businesses that need to move goods across borders - manufacturers, distributors and trading companies - and for them choosing a carrier is a question of trust: a truck that arrives late or a load that is damaged costs real money. A carrier's website is therefore often the first test. It has to show at a glance what the company transports, in which directions and on what terms, and how quickly someone will answer a request.

The project was a redesign. Tirexline already had a site, and our task was to create a new, unique design for it that would look like the website of a serious logistics partner rather than a generic template. In freight transport the information a client looks for is fairly constant: the types of cargo and vehicles, the countries and routes, the documents and customs formalities the company can handle, and a simple way to request a quote. The new design gives this information a clear order and makes the contact and request options easy to find from any page.

The search phrases the site was meant to answer - freight transport, road transport, cargo delivery, international freight transport, freight transport in Minsk - describe exactly the moment when a company is looking for a new carrier. A clear, modern design helps turn that search into a request, because a client who sees order on the website is more willing to believe there will be order on the road as well.