Searching for and buying pharmaceutical products at UpMedis.com

Type of work: Design, layout, CMS integration

Development of an attractive and memorable design for an online pharmacy. No shouting banners, elegance and style in the presentation of information.

UpMedis.com is an online pharmacy for convenient search and purchase of pharmaceutical products. Customers of an online pharmacy have little patience for anything that stands between them and the medicine they need: they want to type a name, find the product, check the information about it and place an order. They also judge the shop by how serious it looks, because a pharmacy that resembles a flashy discount store raises doubts about the quality of what it sells.

Our goal was an attractive and memorable design for the pharmacy, and the principle we followed fits in one sentence: no shouting banners, elegance and style in the presentation of information. Many online pharmacies try to catch attention with aggressive promotions, flashing offers and crowded pages. UpMedis takes the opposite route - a calm, refined design in which information about products is presented clearly and with dignity. This approach makes the shop easier to use, because the visitor is not distracted from the search, and it makes it more trustworthy, because restraint signals professionalism. The memorable part comes from the elegance of the style rather than from noise. We developed the design, made the layout and integrated the shop into a CMS.

The search phrases the pharmacy was built for - pharmaceutical products, online pharmacy, medicines online, pharmaceutical products online, drug search, ordering medicines - describe customers with a clear purpose. A design that respects that purpose and gets out of its way is the best service an online pharmacy can offer.