Vegamart.by - "Vegamart" natural products store

Website: https://vegamart.by

Type of work: Design development, layout, CMS integration

Website development, creation of a unique design, integration into the CMS of a site selling natural products, Indian and eco goods.

Vegamart is a healthy-food and eco-goods store with a strong Indian accent, and its range is unusually varied: Ayurvedic cosmetics, healthy food, hygiene products, Indian groceries, mehendi and henna tattoo kits, spices, jewellery and souvenirs, incense, yoga accessories, household chemicals, products for pets and bakery goods. With so many unrelated categories, the catalog had to be the main navigation tool, so it opens as a single list in the header on every page, next to the sections for promotions and bestsellers, brands, health recipes, news, payment and delivery.

The home page shows new arrivals as a scrolling row of product cards with a volume and a price - coconut oil, kombucha, craft lemonades and alcohol-free wines - which makes the store feel alive for regular customers who come back to see what has changed. Below the products there is a long text that explains the store's philosophy: why natural products matter, what eco-products do not contain (pesticides, antibiotics, sulphates, parabens, artificial fragrances) and why Ayurvedic cosmetics appeal to people who read labels carefully.

This text speaks the language of the store's audience, people who have consciously moved to natural goods, and at the same time gives search engines a clear picture of what Vegamart sells. The "Health recipes" section connects the products with everyday cooking and gives regular visitors another reason to come back.