Equipment for installing air conditioning and ventilation systems from "SVZh-klimat"

Type of work: Design, layout, CMS integration

Development of a bright and interesting design for the website of "SVZh-klimat", a company specialising in the sale of equipment for installing ventilation and air conditioning systems.

SVZh-klimat, the company behind ventopt.by, sells equipment for installing ventilation and air conditioning systems. This is a professional market: its customers are mostly installers, contractors and engineering companies who build and service systems in apartments, offices, shops and production facilities. They do not need persuasion about why ventilation matters - they need to find the right component quickly, check its parameters and order it in the necessary quantity, often for a project that has to be finished on a tight schedule.

The brief for the design was unusual for a technical supplier: it was to be bright and interesting. Most wholesale sites for engineering equipment look grey and interchangeable, and a memorable design helps a supplier stand out among them and be remembered the next time an installer needs parts. At the same time brightness could not come at the cost of usability, so the structure of the site remains strictly practical - equipment for ventilation and for air conditioning is separated, product groups follow the logic of installation, and contacts for orders are easy to reach.

We created the design, made the layout and integrated the site into a CMS. The search phrases the site addresses - ventilation systems, ventilation installation, air conditioning installation, indoor ventilation - reflect the language of the people who do this work every day. The CMS allows the company to keep a large and changing range of components up to date without outside help.