Food, toys, clothing, medicines and other goods for animals

Type of work: design of an online pet supplies shop

Our client ordered an interesting project to create a design for an online pet supplies shop. The most important thing the client wanted to see was that the site is associated only with positive emotions and household favourites. We handled the task and the client was very pleased.  

This online shop sells pet supplies for household favourites: food, vitamins, toys, clothing, cages, medicines and other things that cats, dogs, birds and other pets need. Buying for a pet is an emotional activity. Owners treat their animals as members of the family, they enjoy choosing a new toy or a warm jacket, and they worry when they buy food or vitamins, because the health of the animal depends on it.

Our client ordered an interesting project - the design of an online pet supplies shop - and was very clear about the most important requirement: the site should be associated only with positive emotions and with household favourites. That meant warmth instead of the neutral look of a typical online store: friendly colours, images of animals that make people smile, and a light, cheerful mood on every page. At the same time the shop had to remain practical. Owners usually shop for a particular animal, so the catalog was meant to let them start from the type of pet and then go to the kind of product - food, care, toys, clothing, accommodation - without wading through goods for other animals.

We handled the task, and the client was very pleased with the result. The search phrases the shop was built for - pet supplies, goods for animals, pet shop, online shop with pet supplies, animal food, animal cages, vitamins for animals - cover both everyday needs and occasional purchases, and a design built on positive emotions makes even routine shopping for pet food a small pleasure.